Refund Policy

This Refund Policy describes when and how refunds are issued by Appify in connection with our services. By using Appify, you agree to the terms of this policy. This policy should be read alongside our Terms & Conditions and Privacy Policy.

1. Scope

This policy applies to:

• Merchantswho subscribe to Appify to build and operate AI-generated storefronts (the "Platform Services").
• Customerswho purchase products from a merchant's storefront powered by Appify (the "Merchant Storefronts").

Two distinct refund flows operate under this policy: refunds Appify issues to merchants for our own fees, and refunds merchants issue to their customers — which Appify facilitates technically through our payment partners.

2. Refunds for Appify's fees (merchant ↔ Appify)

2.1 "The form's on us" — initial satisfaction refund

If, within 14 days of your generated storefront being delivered to you, you are not satisfied with the result for any reason, you may request a full refund of:

• The one-time build fee (if applicable to your plan), and
• The pro-rated portion of any subscription fees paid for the current billing month.

No questions asked. You do not need to demonstrate any specific defect, failure, or quality issue. Your subjective dissatisfaction is sufficient.

To request this refund, email us at support@appi-fy.ai with your registered email address. We will acknowledge within one business day and issue the refund within 5–7 business days, depending on your original payment method.

2.2 Subscription cancellation — pro-rated refund

If you cancel your Appify subscription mid-billing-cycle, we will refund the unused portion of that cycle, pro-rated to the day of cancellation.

Example: If you are on the Growth plan (₹2,999/month) and cancel on day 15 of a 30-day billing cycle, we will refund ₹1,499.50 for the unused 15 days.

To cancel, email support@appi-fy.ai. Cancellation takes effect the day we receive your request, and any pro-rated refund is processed within 5–7 business days.

2.3 Revenue share — no separate refund mechanism

Revenue share charges (as detailed in your plan) are calculated and billed monthly based on orders Appify processes through your storefront. Revenue share is not separately refundable; if a customer order is itself refunded (see Section 3), the corresponding revenue share charge is reversed automatically in our next monthly billing cycle.

2.4 Non-refundable items

The following are not eligible for refund under this policy:

• Payment processing fees charged directly by our payment partners (Razorpay, Freecharge, etc.) — these are levied by the payment partner, not by Appify.
• Third-party domain registration, SMS, or push notification credit costs purchased through Appify.
• Fees for custom development or onboarding services beyond the standard Platform Services, unless agreed otherwise in writing.

3. Refunds for customer orders (customer ↔ merchant)

3.1 The merchant decides — Appify facilitates

When a customer purchases a product from a Merchant Storefront, that purchase is a transaction between the customer and the merchant. The merchant determines whether to issue a refund, on what timeline, and under what conditions, in accordance with the merchant's own refund policy published on their storefront.

Appify does not own the inventory, ship the product, or determine the merchant's refund policy. We are a platform provider.

3.2 How Appify facilitates the refund

Once a merchant approves a customer refund, Appify executes the refund technically through our payment partner (Razorpay or Freecharge), debiting the merchant's payout balance and crediting the customer's original payment method.

Refund timelines are typically:

• UPI / wallet payments: 5–7 business days
• Credit / debit cards: 5–7 business days, sometimes longer depending on the issuing bank
• Cash on Delivery (COD): Not directly refundable to a payment instrument; merchant typically refunds via bank transfer or store credit, at their discretion

These timelines are governed by our payment partners and the customer's bank — not by Appify directly.

3.3 If a merchant refuses a refund the customer believes they're entitled to

Disputes about whether a merchant's refund decision is correct are between the customer and the merchant. Appify does not arbitrate these disputes.

Customers should:

1. First contact the merchant directly (contact details on the merchant's storefront)
2. If unresolved, consider raising a chargeback with their bank or card issuer (see Section 4)
3. Consumers in India retain all rights under the Consumer Protection Act, 2019, including the right to approach the relevant Consumer Disputes Redressal Commission.

4. Chargebacks

A chargeback occurs when a customer disputes a charge directly with their bank or card network, rather than seeking a refund from the merchant first.

4.1 Merchant liability

Chargebacks are the financial responsibility of the merchant whose storefront generated the transaction. When a chargeback is received:

• The disputed amount is debited from the merchant's payout balance
• The chargeback fee charged by our payment partner (typically ₹100–₹500 per chargeback, varying by payment method and partner) is passed through to the merchant at cost — Appify does not add a markup
• If the merchant successfully contests the chargeback through the partner's representment process, the disputed amount is returned to their balance

4.2 Excessive chargebacks

If a merchant's chargeback rate exceeds thresholds set by our payment partners (typically 1% of transaction volume), Appify reserves the right to suspend payment processing on that storefront pending review, in accordance with our Terms & Conditions.

5. How to request a refund

For refunds related to Appify's fees (Section 2): email support@appi-fy.ai from your registered email. Include your account email and the reason (if applicable).

For refunds related to a customer order on a merchant's storefront (Section 3): contact the merchant directly through the contact details on the storefront. If you cannot reach the merchant, email support@appi-fy.ai and we will attempt to assist in connecting you, though we cannot compel the merchant to issue a refund.

We acknowledge all refund requests within one business day during IST business hours (10:00 AM – 7:00 PM, Monday through Friday, excluding public holidays in India).

6. Changes to this policy

We may update this Refund Policy from time to time. Material changes will be communicated to active merchants via email at least 14 days before taking effect. The "Last updated" date at the top of this page indicates the most recent revision.

7. Contact

Appify Retail Private Limited
Hyderabad, Telangana, India
Email: support@appi-fy.ai